Facebook is executing new requirements for individuals who manage pages which have a large US-based audience. From now on, people managing these pages will have to undergo an authorization process before they can continue making posts. By doing so, Facebook intends to make it more difficult for individuals with a fake or compromised account to administer a page. Authorization will ask people managing such pages to secure their account with a two-factor authentification. They will also need to affirm their primary country location.
Pinterest is rolling out wide-format Promoted Videos for all advertisers through its self-serve Ads Manager tool. The ad units are four times larger than the normal videos on the app, spanning across Pinterest’s two column grid, and are available in 16:9 as well as 1:1 aspect ratios.
In May this year, Pinterest launched a beta test of the max-width Promoted videos to a number of brands like American Express, Adidas, Kohl’s, Tropicana, Paramount Pictures, and Chevrolet. Since then, it has collected data from a Millward Brown report which confirms that advertisers using wider videos are witnessing lifts in brand awareness and eagerness to purchase.
Facebook has recently updated the Ads Manager app with a new range of creative tools, enabling advertisers to create ad content from their mobiles. Launched in 2015, the Ads Manager app is a mobile solution for developing and monitoring ads. Till now, image-based content for Facebook ads needed to be developed outside the Ads Manager app. Advertisers would then need to save the image on their mobiles and upload it on the Ads Manager.
Starting July 2, Facebook advertisers will have to specify the audience’s information origin when they upload a new audience. At the time of uploading a customer file, advertisers will have to inform whether the information was collected from people directly, provided by partners or a combination of both.
Pinterest is making many changes to look of business profiles, including the addition of a monthly viewer statistic.This statistic will be visible to everybody and not only account administrators. The redesigned business profile includes a dynamic cover image, which allows brands to highlight the content which they want to show to people first.
Head of content and creator products David Temple stated in a blog post, “You can show your latest Pins,pick a specific board to spotlight or just focus on the most recent Pinterest activity from your site. Whatever option you pick, we’ll make sure the Pins in your cover image are always the latest and greatest.”
Pinterest is offering, more than 1 million businesses on its platform, refreshed profile pages. The company is aiming to provide brands with more control over the content which they highlight on the platform. A spokesperson says that the newly designed business profile pages shall include more customization options and also a monthly viewer count which shows the total number of people who have viewed the company’s pins during the past 30 days.
According to Pinterest, the monthly viewer will be directly displayed under a business’s name on its page offering businesses and people who glimpse the page a glimpse of how far their influence extends on the site. The new options for customization shall include a “dynamic” cover image, ability to showcase the company’s latest Pins, select a specific board for highlighting or displaying recent Pinterest activity.
As Facebook CEO Mark Zuckerberg goes to Washington, D.C to testify before Congress about Cambridge Analytica exploiting the data of users, the site is now simplifying it for users to find out if their details were shared with the analytics firm.
This feature is listed in Facebook’s help center. If you search for “Cambridge” or “Cambridge Analytica” on the help center search bar, it will display a page which reads: “How can I tell if my info was shared with Cambridge Analytica?” In case you are logged into your account on Facebook, the page will automatically tell you whether your data was offered to Cambridge Analytics via “This is your digital life” app.
Have you got a lot of followers on Pinterest? Then it might be time to turn that into money. Provided that you’ve got a big enough followership it is possible and even lucrative to do so. There are plenty of people in the world who now live off their Pinterest earnings (at least if those Pinterest stories are to believed).
I don’t live off the money I earn there, but I do make enough money that I feel I have a word or two to say about how you too can earn money on Pinterest – whether it’s because you want to quit your normal job or because you want to earn a bit of extra money.
Facebook is rolling out a marketing tool for brands to promote their business with verified business profiles on WhatsApp.
In September this year, WhatsApp introduced verified business profiles to set up their presence on the messaging service that Facebook bought for $19 billion in 2014. Now, Facebook, with its latest feature, paves way for businesses to kick-start conversations on WhatsApp.
Facebook announced this Wednesday, that businesses can now add a link button of their WhatsApp business profile to their ads running on Facebook. These link buttons would be WhatsApp-specific, similar to what Facebook introduced last year and expanded to Instagram earlier this year.
You can reach more than 2 billion people through Facebook to advertise your product, service or idea, but it’s hard to do so. Here’s a good news for all advertisers, Facebook is trying to ease down this task a bit.
On Tuesday, Facebook rolled out new features to lower the barrier for brands to advertise internationally. The four new tools span an option to streamline campaigns aimed at audiences that speak different languages to tools that can be used to find audiences in different places.