An update to Google My Business will now display the exact search queries used to look for a business listing. Search queries display to you queries used to look for your business on Google. The data will appear on the Insights tab, which tracks the most widely used terms and search trends for a specific business. You can find the common terms and search trends related to your business on this tab. Search queries concentrate on the terms used by your customers to search your business on Maps and Local Search.
Mordy Oberstein of RankRanger has shared a report stating that Google mobile search results have witnessed a phenomenal increase in the number of thumbnails. According to the data shared by RankRanger, there was a surge of 183% on July 13, 2018, from 15.7 percent of all first-page mobile search results having image thumbnails to 44.5%. This trend has been prevalent for a few days. Here is a chart which displays the sudden boost in mobile thumbnails:-
Google is launching a new ad product which utilizes machine learning to adjust to the queries of users. Responsive search ads enable advertisers to offer up to 15 headlines and 4 description lines. Following this Google will test various combinations of headlines and descriptions, finding out which ad creative performs the best for various search queries. Google stated that during testing, the use of machine learning for testing multiple ad creative sets can boost clicks by 15 percent.
Google presents a new way of measuring speed of mobile pages. It has launched a new report which grades mobile pages on a 10-point scale. The new mobile speed score is merged within Google Ads(earlier called AdWords). You can find it in the Landing pages. From here, users can promptly view the exact pages which are offering a fast mobile experience and which are the ones which need greater attention.
Google Ads has launched a new type of campaign designed to assist advertisers to manage hotel ads in a better manner. Hotel based campaigns are a continuance of Google’s marketing efforts since 2010 when they listed sponsored hotel prices on Google Maps. Over the years, hotel ads have extended to Google search results. As a result, the ad type has grown to a level where advertisers require a more efficient way of managing them on a different platform from other types of Google ads.
Page speed is a major factor in mobile search rankings. Google has named this “Speed Update” and has officially stated that it is now launching the update across the world. The major goal of the update is to remove the slowest pages from the internet, i.e the ones in which a user needs to wait for quite a few seconds for content to be loaded on a mobile. Google has mentioned it will have an impact on a “small percentage of queries.”
Google announced rebranding the name of their years old successful brand, AdWords, to Google Ads. Google AdWords was launched almost 18 years ago to make it easier for people to connect online with businesses and was the driving force behind Google’s profits and power. Google decided to change the name from AdWords to Google Ads to make it easier for end users to understand its purpose.
“From July 24, 2018, you will begin to see the new Google Ads brand, including the new name and logo. The URL that you use to access your account with will be changed from” adwords.google.com” to “ads.google.com”, and the help center will be changed from “support.google.com/adwords” to “support.google.com/google-ads”.”
Google is launching a redesign of Google Account to offers clearer access to both their privacy controls and settings. Jan Hannemann, Google Account’s product manager announced updates on Google’s blog on Thursday. Only Android users will be able to view straight away. Web and iOS users will be able to see the new interface in the later part of this year.
The updates are being launched a month following after General Data Protection Regulation(GDPR)went in full swing. European law governs the management and handling of EU members and offers users with better data protection.
Bing Ads has launched an update to its user interface which enables users to manage targeting settings in bulk. Ad schedule targeting, location targeting, and device targeting settings can be changed from the same place due to this update. Earlier, if advertisers wanted to adjust these campaigns for multiple campaigns, they would have to wait for visiting the settings tab for every individual campaign and make changes in an individual manner.
As Google rolls out Mobile-First indexing, it is also trying to clear confusions that are arising. So they tweeted to clarify some points.
URLs in Search: If you have different URL versions for mobile and desktop, Google will show mobile version to the mobile visitors and desktop version to the the desktop visitors. However in both cases mobile version will be indexed.