Bing Ads Lets Advertisers Manage Targeting Settings in Bulk

Bing Ads has launched an update to its user interface which enables users to manage targeting settings in bulk. Ad schedule targeting, location targeting, and device targeting settings can be changed from the same place due to this update. Earlier, if advertisers wanted to adjust these campaigns for multiple campaigns, they would have to wait for visiting the settings tab for every individual campaign and make changes in an individual manner.

Moreover, from now on Bing Ads will now show performance metrics inline for each of these settings. This will enable advertisers to make informed decisions. With the earlier user interface, advertisers would have to manually run a report for these settings for viewing performance settings. You can be accessed from new “Settings” tab where advertisers will find options for “Locations”, “Devices” and “Ad schedule”.

Though in Bing Ads dashboard, advertisers will view new updates inside the “Dimensions” tab. Bing describes this as “a source of rich data for analytics,” which includes metrics like:-

  • age
  • gender
  • geographic
  • time quarter
  • ad spend
  • revenue

Inside this section, advertisers will be able to customize the grid and filters for easier management. There is a new “Filter” button for adding conversion filter criteria for viewing specfic data. A new “Columns” drop-down menu will enable users to add columns they want to view.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.