Yesterday Google announced the launch of new Ad Settings, making it easier for you to understand and control your ads. With this comes more transparency about seeing certain ads by expanding Why This Ad? to all entities that how Google ads. This will be expanded to almost all web sites and apps that partner with Google to show ads.

With the new Ad Settings, you will be able to see all factors, in one view, that determine how ads are tailored to you. You may decide if there are any you may want to remove.

Google tweeted on Wednesday that two new Google categories are now available within Google My Business. Now, apart from utilizing Google Posts for telling what is new in your business or upcoming events, you can also post about new products and offers.

Google Posts initially started as a way for businesses to promote their offers. However, Google redesigned the interface a few months ago to divide the type of posts. It enables business owners to add more fields of data based on the exact type of Google posts that they are adding. In case it is event-driven, dates will matter. On the other hand, if it is product-driven, then pricing will matter.

Google has recently introduced two new type of posts to enable businesses to highlight their products as well as offers. The new ‘offer’ and ‘product’ types can be used by businesses which have Google My Business accounts for posting details on products and promotions. The posts which are created via Google My Business are highlighted in local search and Maps results when GMB listing is returned.

The new post formats arrive along with “What’s New” and “Event” posts, offering business owners four options. ‘What’s new’ posts offer general details and might include videos, pictures, links, CTA buttons and other details. ‘Event’ posts, on the other hand, promote a particular event which a firm supports or is directly involved in. Such posts might also include pictures, videos, and CTA buttons. Any company with a verified GMB listing can create a post on Google. Google explains “Product” and “Offer” posts on its support pages.

Google has launched a new AdWords tool which will make it easier for advertisers to make reports in spreadsheets. This new tool is presently available in beta and integrate it directly with Google sheets as an added feature. It enables advertisers to create reports which are based on AdWords data, from one or more accounts, by making just a number of clicks.

Advertisers can alter reports by selecting which columns they want to include, which enables them to display only the data which is most important to them. AdWords filters can be effectively used to narrow data reporting’s scope. After more than a single report has been made, the tool might display an overview of all created reports. You can come across some examples of user interface in the screenshots mentioned below:-

Google My Business has officially launched the new Agency Dashboard which has the ability to manage a large number of Good listings in one place. Google had announced last month that the new dashboard was about to be rolled out, also allowing agencies to register their first Google My Business accounts

Google’s newest addition to new AdWords experience is integration with Optimize, their visual editor for landing pages. Optimize and AdWords integration has been available since October. However, till now, it wasn’t available as part of new AdWords experience. Optimize offers marketers a easy way for altering and testing landing pages linked to their AdWords ads.

With Optimize marketers can create various versions of the same landing page. These versions are optimized according to what the user has been searching for. Marketers can also utilize Optimize to A/B test various landing pages to find out which one performs better. Integration with AdWords enables users to set particular AdWords metrics as experiment objectives. Google also provides an enterprise version called Optimize 360 which allows marketers to perform multiple landing page tests simultaneously.

Google Trends has updated its feature set and design to offer a simpler navigation. Google is looking for more ways to search data and stories around some of the biggest journalistic datasets in the world. Many of these changes are based on feedback from Trade Users.

The main purpose of this new design is to enable journalists create stories around data which they can find in this tool. The new design places more editorial data-based stories up front, and gives you the ability to create your own stories by using Year in Search data, or by exploring revamped Trending Searches and Explore pages.

Google made two major announcements on Thursday. One of them impacts advertisers who use third-party measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS till now.

Parallel tracking will be needed from October 30

Google has been working on numerous initiatives to enhance landing-page loading times, especially on mobile. Parallel tracking is one of these methods. It was introduced last year and made available this year. Parallel tracking will be needed for all advertisers who utilize third-party click measurement systems this autumn, Google announced on Thursday.

Parallel tracking helps to quicken landing-page loading times by separating tracking parameters from landing page URL. Instead of loading the tracking URL, AdWords click tracker and any redirects before the user views landing page. The user can go to landing page while tracking functionality loads separately.