Google Trends has updated its feature set and design to offer a simpler navigation. Google is looking for more ways to search data and stories around some of the biggest journalistic datasets in the world. Many of these changes are based on feedback from Trade Users.

The main purpose of this new design is to enable journalists create stories around data which they can find in this tool. The new design places more editorial data-based stories up front, and gives you the ability to create your own stories by using Year in Search data, or by exploring revamped Trending Searches and Explore pages.

The new changes include:-

  • A revamped Trending searches section, showing what is trending at present, both daily and minute-by-minute.
  • A new section to find stories curated by News Lab Team.
  • New infographic types, like intensity map to compare various topics in more meaningful ways.
  • A new way of accessing Year in Search Data going back to 2001 so that you can see how search interest has changed over time.

Google Trends gets upgraded with new features and design elements

All popular features are still there, including daily Trends pages, real- time(minute-by-minute) feeds and daily Trends pages and Explore page, where you can search for anything you want. Google is already working with journalists closely across emerging technologies as part of Google News Initiative, partnering on innovative projects and creating new tools for data journalism.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.