Google has recently introduced two new type of posts to enable businesses to highlight their products as well as offers. The new ‘offer’ and ‘product’ types can be used by businesses which have Google My Business accounts for posting details on products and promotions. The posts which are created via Google My Business are highlighted in local search and Maps results when GMB listing is returned.

The new post formats arrive along with “What’s New” and “Event” posts, offering business owners four options. ‘What’s new’ posts offer general details and might include videos, pictures, links, CTA buttons and other details. ‘Event’ posts, on the other hand, promote a particular event which a firm supports or is directly involved in. Such posts might also include pictures, videos, and CTA buttons. Any company with a verified GMB listing can create a post on Google. Google explains “Product” and “Offer” posts on its support pages.

Offer posts: These posts which offer promotional sales or offers from your business. Offer posts need a title, start/end dates and times. A “View offer” CTA button gets automatically added to the post.

You may also include a coupon code, link, photo/video and terms & conditions along with the post.

Product posts: Product posts are posts which highlight a particular product sold by your company. Product posts need a title, video or photo. You can also consider including a CTA button and other details.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.