Yesterday Google announced the launch of new Ad Settings, making it easier for you to understand and control your ads. With this comes more transparency about seeing certain ads by expanding Why This Ad? to all entities that how Google ads. This will be expanded to almost all web sites and apps that partner with Google to show ads.
With the new Ad Settings, you will be able to see all factors, in one view, that determine how ads are tailored to you. You may decide if there are any you may want to remove.
“There are a few different factors that can determine how your ads are tailored to you, including: estimations of your interests based on your activity while you’re signed in, information you’ve added to your Google Account, and information from advertisers that partner with us to show ads—like if you’ve visited their site or signed up for their newsletter.”
You will be able to turn off a factor if you don’t want to see related ads.
Why This Ad?
It’s a feature appearing next to ads. It helps you find out why you are being shown an ad and also gives you access to Ad Settings.