Google’s newest addition to new AdWords experience is integration with Optimize, their visual editor for landing pages. Optimize and AdWords integration has been available since October. However, till now, it wasn’t available as part of new AdWords experience. Optimize offers marketers a easy way for altering and testing landing pages linked to their AdWords ads.

With Optimize marketers can create various versions of the same landing page. These versions are optimized according to what the user has been searching for. Marketers can also utilize Optimize to A/B test various landing pages to find out which one performs better. Integration with AdWords enables users to set particular AdWords metrics as experiment objectives. Google also provides an enterprise version called Optimize 360 which allows marketers to perform multiple landing page tests simultaneously.

Marketers can allow Optimize for usage with AdWords by following these steps:-

  • Sign in to your AdWords account.
  • Click on the wrench icon(settings menu) located in the upper right.
  • Navigate to SETUP>Linked accounts.
  • Under Google Analytics, click DETAILS.
  • Turn on Google Optimize sharing.

Apart from adding Optimize integration to new AdWords experience, Google is offering users the ability to link multiple AdWords accounts instantly. Earlier, advertisers had multiple AdWords accounts under a manager account had to link each sub-account individually. But this could be pretty time-consuming. Now, advertisers will be able to link their AdWords manager account directly for optimizing which will draw in all their AdWords accounts immediately.

Last but not the least, Google is also launching the ability for Optimize to run one experiment for numerous keywords, even if keywords are spread across various campaigns and ad groups.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.