LinkedIn Dynamic Ads will very soon be available to all advertisers directly in Campaign Manager. Now advertisers can personally create Dynamic Ads through Campaign Manager’s self-service options.
Moreover, advertisers will also be able to keep a track of their Dynamic Ads performance in Campaign Manager and make the best use of A/B testing.
Dynamic Ads enable advertisers to automatically modify ad creatives on the basis of data publicly available in LinkedIn profiles. As the announcement made by LinkedIn states, Dynamic Ads was the only unit unavailable through self-service in Campaign Manager. LinkedIn highlights the following benefits of utilizing Dynamic Ads for reaching out to customers-
- Personalization – Ad creatives are automatically personalized with the inclusion of each member’s profile details like their name, company, job title, and photo.
- Scalability – Build creative and write ad copy simultaneously while the rest gets done automatically. This includes pre-built templates auto-translation for users who speak different languages.
- Achieving multiple objectives – Generate brand awareness with “follower ads”, or drive traffic and website conversions with “spotlight ads”.
Within the next week, Dynamic Ads will be available for all businesses in campaign manager.