The SEO industry is changing on a daily basis. Therefore, to survive and grow amid cut-throat competition, businesses are adopting new technologies like visual search. Major search engines are giving priority to image-based search for enhancing user experience. Google is developing its visual search capabilities to retain a major share in the search market. Statistics confirm that 27% of all searches done using 10 major search engines in the US were for images.
Though visual search technology isn’t going to replace keywords in the near future, not exploiting its potential to expand your digital marketing reach may enable your competitors to gain an edge over you. To optimize the images of your website for organic search, optimize your alt-tags and metadata. The Digital Marketing Philippines infographic highlights the strategies which you can use to make visual search effective for your business.