SEO isn’t only about gaming on Google. It’s about creating informative, relevant content which satisfies people’s queries. Performing a little bit of keyword research can in a great way help you to understand what your audience is looking for. Opt for failrly popular target keywords and include the target keywords at the right places. Develop content which answers the search intent. This infographic by Alexa offers discusses in detail about how white hat SEO techniques can enhance search results.