In a recent blog post Bings Ads announced expanding shopping campaigns to Canada and India. After launching the feature in the US, UK, France, Germany, and Australia, Canada and India are the new markets for Bing Shopping Campaigns. BSC in Canada will support only the English feeds, skipping French feeds for now. Other than this, no Product ads will not be displayed in Quebec.

Bing said, “With this launch, Bing users in Canada & India will see a more engaging product search experience. We encourage all retail advertisers (from the US, the UK, Canada, France, Germany, and Australia) to start creating Bing Shopping Campaigns targeting these two new markets. Over the next few months, we will continuously improve our platform and plan to add BSC capability in more international markets.”

In March 2017 Google AdWords announced redesigning the AdWords for marketing in a mobile first world. Now the new AdWords experience is available to all advertisers.

Faster Load Time

The account pages will now load around 20% faster. The navigation is a breeze, now that all the clutter has been removed. You can now add multiple ad extensions in one single step. Not just this, you now have quick access to insights about your customers, like visualization of the days and hours they are engaged with your business.

Bing Ads has announced about expanding Dynamic Search Ads to all advertisers in the UK and USA. This new campaign type will dramatically reduce the costs of initial setup and daily management, along with identifying and capitalizing on new queries and sources of revenue for the business.

DSA leverages organic crawling of Bing and machine learning algorithms. It automatically matches the most relevant web page to a given search query. After the identifying the page, Bing Ads generates an ad to match the implied search intent, or any available additional real-time signals and show the ad on Bing.

Holiday season is approaching and Google Merchant Center has updates to help advertisers. The new feeds experience and Opportunities are here just in time for the advertisers to win this holiday season.

Supplemental Feeds

Earlier product data could only be submitted in one primary feed. Supplemental feeds now offer the flexibility to submit and modify your product data from multiple sources. Supplemental feeds can be used to add or override attributes and values in the primary feed.

Bing Ads announced about new account level extensions that allow advertisers to add and edit ad extensions at the account level. The new feature will help you save a lot of time, besides providing consistency across advertising platforms. Associating extensions at the account level ensure that the extensions are applied to all existing and new campaigns automatically, thus improving the CTR of the ads.

Google AdWords has rolled out product status reporting and absolute top impression share to help advertisers see how often their shopping ads are shown in top position. These two features will hep identify product data gaps and measure competitiveness in Shopping campaigns.

Google says the left-most ad on mobile shopping results get 3 times more engagement, impressions in left most position are called “absolute top” impressions. Using absolute top impression share will show the percentage of time your product is showing in this position.

Bing Ads announced that it will roll out labels to all Bing Ads Accounts, across the globe. Using these labels, advertisers will be able to add detail and color to their reporting data to accomplish more. Labels will be rolled out over next few weeks across the world.

“How are your experimental keywords performing? Do you have promotional ad copy that you’re closely monitoring? Do you have different bidding rules that you want to manage across your keywords? Labels are a simple and powerful way to make it easy to manage these situations and more, allowing you to create customized tags to associate with your campaigns, ad groups, ads or keywords.”