Find the latest guides, trends and news related to PPC marketing. Here’s everything you need to know about Google Ads, Facebook Ads, and Microsoft Advertising.
There is nothing to deny that today’s retailers are faced with the difficult challenge of keeping shoppers engaged in a marketplace that is not only larger, but also competitive than ever before. So, to help retailers extend their boundaries, Google is introducing new ad formats on Google Images.
As per the announcement, Google is introducing new shoppable ads which will help the retailers highlight multiple products, available for sale, within their sponsored ad among Google image results.
To help advertisers know how close they are to getting the top number of potential clicks on their campaigns, Google is rolling out click share metric to search campaigns.
Google stated that the lower your click share, the more opportunity you have to capture additional clicks.
There is a relatively simple process for calculating click share. For example, if your ad is clicked 20 times, but the Google Ads estimates that it could have been clicked 100 times (If you had more extensions, higher bids, or higher budgets), your click share is 20%.
Google announced that AdWords Express campaigns are now Smart campaigns (with improved features).
If you are using AdWords Express to set up your ad campaigns, you have an opportunity to have all the same benefits, but with improved features. Google mentioned that these Smart campaigns will put all your campaigns in a single spot, making it easier to track and manage.
Bing Ads has launched a new competition tab on web interface globally this week. First rolled out in September, it offers numerous ways through which you can see the competitive scenario on the tab with machine learning powered recommendations to have an edge. Some of the distinctive features of the two major sections in the Competition tab, Auction Insights, and Recommendations-
Google Ads is introducing new metrics to provide advertisers with enhanced insight about the exact location where ads appear on the search results page. They have stated that the metrics…
Digital advertising has become an extremely integral part of web today—a forum where anyone with a good idea and good content can reach their target audience. To maintain this effective place to learn, create and advertise Google has decided to put restrictions on Third Party Tech Support Services.
Though Google clarified that the restrictions won’t mean an absolute ban on this category of ads, it would certainly come under verification program before reaching the consumers.
Google introduces a new feature to its snippet display to enhance the informative quality of the search snippet display. Google can now add on additional information, like similarities and difference of two different things in the snippet itself. The expandable subtopics feature enables the searcher know more without making much efforts for in-depth details.
Homogeneous to how Google displays featured snippets for individual topics, Google can now display a featured snippet with better detailing. The searchers can also use drop down tabs to explore the topic further, within the same snippet itself.
Google announced on Twitter on Friday that they have made two changes to make it specifying of landing page parameters simpler. These changes are:-
These changes offer users with a greater number of alternatives in order to cite the parameters for landing pages. They are helpful for accounts which utilize third-party tracking solutions.
