Google has announced a number of updates on Monday to enable advertisers to manage responsive search ads more efficiently. These updates have been launched to address complaints about the lack of reporting on the exact combinations which work best in responsive search ads.

Google introduces a new feature to its snippet display to enhance the informative quality of the search snippet display. Google can now add on additional information, like similarities and difference of two different things in the snippet itself. The expandable subtopics feature enables the searcher know more without making much efforts for in-depth details.

Homogeneous to how Google displays featured snippets for individual topics, Google can now display a featured snippet with better detailing. The searchers can also use drop down tabs to explore the topic further, within the same snippet itself.

Google announced on Twitter on Friday that they have made two changes to make it specifying of landing page parameters simpler. These changes are:-

1. Google Ads now includes final URL suffix
2. The number of custom parameters has been raised from 3 to 8.

These changes offer users with a greater number of alternatives in order to cite the parameters for landing pages. They are helpful for accounts which utilize third-party tracking solutions.

Google announced the launch of Smart campaigns this Wednesday, under the newly renamed brand “Google Ads”, to help small businesses reach out to masses easily. With Smart campaigns, it gets easier to promote special offers, get calls through ads and run your business successfully.

Smart campaign targets the customers who are most likely to be interested in what your business has to offer and so are likely to call, visit your store, or make a purchase on your website. The campaigns are designed for small and local businesses that do not have an efficient marketing team or may not even have a website of their own.

Smart Campaigns will be the default campaign type for new advertisers in Google Ads. According to Kim Spalding, a former small business owner herself and a leader of Small Business Ads at Google, two-thirds of small businesses use digital marketing but they struggle and so are searching for easy solutions.

A few months ago there was an update which reported that Google would soon decorative AdWords accounts without spending in the next 15 months. This is going to start any day now. Google updated on Twitter saying that it is going to start soon in mid-May. Google stated this aiming to help speed things up for them. In order to speed up AdWords, accounts which have no spending in the last 15 months shall be deactivated starting mid-May. Google stated that it can be reactivated at any time.

Bing has launched a new feature which will enable users to add price extensions to their search ads. Price extensions enable advertises to promote their products or services more effectively. Clicks lead to either a sales page of their site or to the storefront of a third-party.

Google has rolled out an improved version of Keyword Planner, which is available with the new AdWords experience. Keyword Planner has been streamlined and offers new features to enable advertisers to collect more data from search campaigns.

The new features include the ability to add keywords in a bulk and acquire an overview of forecasts at one place. The most notable upgrade to Keyword Planner are aesthetic changes, which are in sync with the look and experience of new experience on AdWords. You can view the new design, along with the new forecasts section in the example given below:-