Google has rolled out an improved version of Keyword Planner, which is available with the new AdWords experience. Keyword Planner has been streamlined and offers new features to enable advertisers to collect more data from search campaigns.

The new features include the ability to add keywords in a bulk and acquire an overview of forecasts at one place. The most notable upgrade to Keyword Planner are aesthetic changes, which are in sync with the look and experience of new experience on AdWords. You can view the new design, along with the new forecasts section in the example given below:-

Google AdWords launches New Keyword Planner Tool

In this example, you can view how data has been compressed in the forecasts section. It also includes an estimate of how keywords which form part of the plan will impact performance including maximum CPC. Moreover, device and location breakdown are readily available. You don’t have to click through different menu tabs.

The new version of Keyword Planner was made available to a limited number of users last month. It is now available to anybody who has access to the new AdWords experience.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.