Google announced the launch of Smart campaigns this Wednesday, under the newly renamed brand “Google Ads”, to help small businesses reach out to masses easily. With Smart campaigns, it gets easier to promote special offers, get calls through ads and run your business successfully.

Smart campaign targets the customers who are most likely to be interested in what your business has to offer and so are likely to call, visit your store, or make a purchase on your website. The campaigns are designed for small and local businesses that do not have an efficient marketing team or may not even have a website of their own.

Smart Campaigns will be the default campaign type for new advertisers in Google Ads. According to Kim Spalding, a former small business owner herself and a leader of Small Business Ads at Google, two-thirds of small businesses use digital marketing but they struggle and so are searching for easy solutions.

In his opinion, Smart Campaigns are three times more effective at reaching a business’s target audience than AdWords Express campaigns. These Campaigns are built on AdWords Express technology, and Spalding says that the company will continue to develop on it.

Just like Universal App Campaigns, Smart Campaign ads can also be delivered across Google’s properties, and users do not have the access to turn off channels on their own. Google’s machine learning algorithms focus on showing ads to the right audiences using behavioral, location, device and other signals and the targeting optimization is automated. Images in Smart Campaigns can either be uploaded or taken effectively from advertise websites and Google My Business Listings for advertisers to select from.

Launch Of Smart Campaigns For Small Businesses By Google

Smart Campaigns are already available for use in the US today and will be available in all accounts internationally by the end of this year.

So no matter what is keeping you occupied, you can easily count on Google Ads to help you run your business efficiently. Simply use a Smart campaign to advertise across the Google Display Network and reach the target audience easily.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.