Google AdWords has announced several new updates for click-to-call ads. Google says, “From call-only ads for marketers who prioritize calls to imported call conversions that allow you to upload your own call conversion data directly into AdWords, we’ve strived to drive more high-quality calls to your business in three main ways:”

Account level call extensions will be rolled out this week, which will help you set up call extensions at scale. Instead of adding them to individual campaigns and adgroups multiple times, you can implement them once across the account. Automated call-extensions will also be rolled to more advertisers globally, in the coming months.

AdWords is also improving the ad ad experience to hep customers call you more conveniently.

New call details will be soon added to your keyword and ad copy reports. There will be additional columns for phone impressions and phone calls to give you a better view of call performance and help you tap the opportunities.



Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.