Google Analytics has now become even better for measuring social media. They have hushed up reporting by adding reports like Data Hub Activity and Trackbacks. These reports are based on the data Google has been collecting from their social data hub partners.

The two standalone reports will help manage social media activity streams. The data was previously the part of other reports. However, Google Analytics decided to separate the data to make it even more useful for the users.

Google Analytics Introduces Two Standalone Reports – Trackbacks and Data Hub Activity!

Trackbacks tips you about all of your inbound links across the web. Analytics also throws light on the significance of these referrals by displaying the number of visits each endorsing URL generated, so you now know how really useful these links are for you.

Information in the Data Hub activity stream could be accessed through the Network Referrals or Landing Pages reports before the update. The stream will provide you with a timeline of the activities in a list. The user can filter the list by the specific networks.

Google Analytics Introduces Two Standalone Reports – Trackbacks and Data Hub Activity!

So what good will the separating of the reports do.  It’ll be easier for the end user to drill out useful data from a standalone report compared to a comprehensive report that may sometimes be confusing. Data Hub activity stream will now certainly be more interesting for organization that operate social networks and platforms.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.