Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
11 Content Marketing Tips to Build Your B2B Business
Joshua Nite states great content can drive marketing goals while providing something of real value to its target audience. If you are just getting started with content marketing, use the following tips to make your content even more valuable and visible to your audience as it holds the power to help you build your business.
Why Most Brands Fail Miserably at Content Marketing (and How to Prevent That)
A lot of people fail miserably at content marketing and the worst being, they don’t even know why they are failing. Neil Patel says that 94% of small businesses use content marketing, while only 9% of them are very effective in it. Read on the following article to know the reasons and how you can improve at it.
SEO
Tips for Optimizing Your Website for Mobile in India
Arina Boykova writes, around 70-75% of total web searches are performed from a mobile device in India that’s why when talking about the website optimization, mobile-friendliness is the one thing you should look out for. She shares effective tips and tricks for optimizing websites for mobile.
Using SEO for Growth? Stop Looking for Hacks and Aim for Domain Authority
Are you tired of SEO “hacks” and want something more sustainable to meet the SEO needs of your business? The article enlightens the key areas marketers, web designers and entrepreneurs need to optimize to grow their presence online.
13 Tips To Build Off-Page SEO And Boost Your Brand’s Visibility
Many businesses have an online presence and focus solely on their website for drawing in traffic and building a loyal customer base and tend to ignore other possible venues for increasing their reach and visibility. Here, off-page search engine optimization comes into picture which can have a major impact on your traffic and revenue.
SOCIAL MEDIA
Why Your Sales Strategy Needs to Become a Social-Media Strategy, Immediately
Heather Reyhan states that social media’s presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. He shows some most interesting figures from LinkedIn along with the steps you can take to use social media like never before.
Seven Tips On How To Avoid Pitfalls in Your Social Media Strategy
Social media is one of the strongest tools in the marketing arsenal. But if it goes wrong, the fallout can be disastrous. The article is a critical reminder of the major pitfalls that you should avoid to keep your social media fans happy.
EMAIL MARKETING
3 Ways Social Media Can Supercharge Your Email Marketing Strategy
Megan Totka states that you can bring your email marketing results to new heights with a little help from another very powerful forum—social media! The article sheds light on the ways to supercharge email marketing efforts by leveraging the power of social media.
Building Successful Email Marketing in 10 Steps
For building successful email marketing for your brand you need to learn how to make people voluntarily opt in to receive your emails, how to design your opt-in form, how to craft your email marketing campaigns and everything else that is essential. Here are 10 effective steps you can implement right now.
LINK BUILDING
7 Must-Have Ingredients In Any Effective Link Building Campaign
Alex Jasin states that when Yahoo was the dominant search engine, the search rankings solely depended on web page content but then Google completely changed the algorithm to the number of websites linked to the page. This became a building block of modern search values. He gives 7 tips for an effective link building campaign.
