Bing Ads has three AI-powered updates. These include performance insights, local recommendations, and a competition tab. Bing has mentioned that all these features are distinct to Bing Ads and are not provided by any other tools. The company has stated-

“Over the summer we spent time working with advertisers like you on three new capabilities which use AI and machine learning that to address needs that are currently unmet across the landscape of digital advertising tools.”

In an attempt to meet the needs of advertisers, these features aim at offering a collection of performance data and actionable insights.

In a recent announcement, Google rolled out the Shoppable Image Ads to facilitate the advertisers highlight their shopping ads on curated content from Google’s Publishing Partners. Google recently updated its Showcase Shopping Ads with Video functionality. While the previous retail search ads allowed multiple images for an ad, now the advertisers may use video(s) to make their ads look more attractive and help the shoppers discover better.

In a recent announcement Google moved Google partners feature to Google ads to provide a more stable and integrated experience. The Google Partners feature helps the users create and optimize ads that show up on the Google Search. Also enabling keyword strategy and budget planning. The feature, including badge status, have been moved to Google Ads, making the partners’ company badge and specialization status no longer available in the Google Partners account.

Launching and running a blog can be problematic for writers with considerable experience. From tracking details of visitors to engaging readers, observing the presence of the blog on search engines, there are a lot of areas one has to look into. Bloggers use numerous services for such tasks.

However many of these don’t work well collectively. To resolve this problem, Google has launched Blog Compass which brings everything you require for running a blog within a single piece. This app at present is in open beta and is available both in English and Hindi for users based in India.

Google rolls out new Dataset Search engine to make data search better. This version of the search engine is designed to help people access data across a gamut of data repositories on the web. Google’s new search engine surfaces search results from publishers’ sites, digital libraries and the author’s web pages.

Google’s New Search Console finally graduates out of beta. The new version of the search console has been under beta testing since the beginning of the year. Though it has officially come out of beta now, it was readily available for the users all this while. The New Search Console came out of beta only after it supported the key features available, in the classic version, in a better way.

Google has launched its structured data codelab. This enables a website owner to undergo a step-by-step process to create structured data for his own site. Google’s codelab guides site owners through adding many types of structured data to an HTML site. This comprises where to place structure data on a website and by what means to validate it.

Google has also added a link to the structured data codelab from the main structured data developer pages on the left side bar. Once you click on the left side bar, you will reach a section which says that it requires 30 minutes to undergo the process. Structured data offers a way to systematize information related to a page and classify its content. Google also utilizes structured data to allow special search features and improvements. For instance, a recipe page which has valid structured data can appear in a graphical search result. Google regards it as a rich result on a host carousel.