In a recent announcement, Google rolled out the Shoppable Image Ads to facilitate the advertisers highlight their shopping ads on curated content from Google’s Publishing Partners. Google recently updated its Showcase Shopping Ads with Video functionality. While the previous retail search ads allowed multiple images for an ad, now the advertisers may use video(s) to make their ads look more attractive and help the shoppers discover better.
Google emphasizes on Videos being a better mode of content to influence purchase decisions and says, “When it comes to finding new products and narrowing down their choices, nearly two-thirds of shoppers say online video has given them ideas for their next purchases, and over 90 percent of these folks say that they’ve discovered new products and brands via YouTube.” It is a great opportunity for the advertisers to reach out to their target audience. For example, If a shopper visits his/her blog, he/she will see a selection of similar offers after clicking the Image tag icon.
Google rolled out the Showcase Shopping ads in 2017 and this addition of video functionality is the first ever update on the feature. It now enables the advertisers to use video along with multiple images, in a single ad. Showcase Shopping ads was designed to meet the needs of mobile shoppers allowing the advertisers to put a selection of products in the same ad and make high sales.
Google also plans to pilot new surfaces like Google Image Search where the shoppers can go looking for inspiration. Showcase Shopping unit was launched to help the shoppers discover brands and let the brands curate a collection of lifestyle images and products, to help the shoppers narrow down what they want and where they want to buy it from. Google looks forward to the coming holiday season,with an intention to pitch in more features and updates to enhance the shopping and advertising for the people.