Bing Ads has three AI-powered updates. These include performance insights, local recommendations, and a competition tab. Bing has mentioned that all these features are distinct to Bing Ads and are not provided by any other tools. The company has stated-
“Over the summer we spent time working with advertisers like you on three new capabilities which use AI and machine learning that to address needs that are currently unmet across the landscape of digital advertising tools.”
In an attempt to meet the needs of advertisers, these features aim at offering a collection of performance data and actionable insights.
Lead the pack using Competition Tab
The new ‘Competition’ tab in Bing Ads will demonstrate to advertise the ads of their competitors which appear ahead of their own and the reason behind it. This tab comprises a remodeled version of the auction insights report with comparisons vs. competitors. Data is presented with rich visuals and can be divided by metrics like device or time. Bing shall also clarify to advertisers about how they can utilize the data in the ‘Recommendations’ section which includes a custom built advice.
Use Personal Insights To Know The Root Cause of Issues
By utilizing machine learning, Bing Ads will start offering notifications on performance insights when some unusual change takes place. Advertisers can click on the notification to view Bing’s analysis of why a sudden surge or dip happened. This feature will be gradually made available to all advertisers in the months to come.
Generate Higher Traffic With Local Targeting Recommendations
While managing location targets, Bing Ads will propose locations which advertisers similar to you have been successfully targeting. This is the first display of a new Bing Ads feature which offers suggestions on basis of analyzing results of similar advertisers.