Facebook is helping advertisers in developing their holiday marketing strategies by coming up with new ad features in advance before the start of the season. Here is a summary of the new improvements which advertisers can utilize this holiday season.
New Overlays Specifically for Product Ads
Facebook is extending product ad overlays with new templates which are specifically designed for use in the holiday season. Now advertisers can utilize a Black Friday overlay for visual promotion of discounted products. Facebook states that there Black Friday and similar videos attracted more than 450 million views during Thanksgiving shopping weekend last year.
Holiday Templates For Video Ads
Facebook is working on a video creation kit for mobile-first ads, which was launched last month, with holiday-specific stickers and templates. These templates will enable businesses to smoothly develop video ads which exhibit their products with holiday-specific visuals. New templates for video ads will be available in the weeks to come.
Updates Related To Collection Ads
Soon advertisers will be able to guide shoppers from collection ads to instant storefront template.
Advertisers can automatically organize products from a catalog into groupings which are more classified such as “Most Viewed” and “Suggested for You”. They can make use of the instant storefront template for adding automatically generated video with relevant products from their catalog. This has further smoothened the video development process and will help people to view the most relevant ads.