Have you always been curious to know how your product results are performing in search? Time to make merry! As Google announced that now you can drill deeper to know how your product rich results are doing in search.
New Filters Added To The Performance Report: Google has added new filters to the performance report within Google Search Console to reflect on the actual output of your product results in search. Yes, Google now captures, displays click and impression data when you use product rich results markup.
The Report: Now you can find this data containing- rich results display under the performance report by clicking on “search appearance” and then on “product results”. You’ll see clicks and impressions and can dig deeper by sections involving device, geography and more.
Here’s A Screenshot Of How Performance Report Looks Like:
What is a product rich result?
As you can see, the screenshot of what a product rich result looks like is given. But you can learn more via developer document. Typically, product rich results show vital details related to product ratings, price, availability, and some description information. PS: Product rich results are not new, just the report in Search Console is.
Why We Care?
As said- knowledge is power! So, the more knowledge, information and data available- it will benefit SEOs and publishers. Thus, giving us more granular data on the impact of us adding product rich result markup to our pages. According to Google: This will show you how much traffic comes from experiences with rich data like price and availability and how does shopping traffic change over time, and the shopping search queries your website shows.
