Bing will now help advertisers to aim at user intent that goes a long way more than their search. “User intent” is based on the prior queries and search actions. This will be brought together and blended with native experiences. Raj Kapoor, the senior director of mobile and local search at Bing Ads explains this in a blog post saying that it gives, “advertisers the ability to reach users in search-powered environments providing the most relevant and actionable experiences matching commercial intent of users.”
Bing Native Ads which will be interspersed with Bing Ads, will present related and same bid-boosting characteristics, like site re-marketing, location, day, device and time. Not only this, Bing Native Ads arrives with product leverages algorithms and bid modifiers for advertisers.
Still in beta version, Bing Native Ads will be available to Bing Ads advertisers in the latter part of this year. It’s available at the moment in the U.S. market on MSN.
