We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Google is Planning to Integrate Conversational AI into Search Engine 

Google has always been at the forefront of innovation, and their latest plan to integrate conversational AI in search shows they’re not slowing down anytime soon. In a recent interview, CEO Sundar Pichai revealed that this new feature would allow users to have more natural and fluid conversations with their search engine. As the competition in the tech industry increases, it’s clear that Google is determined to stay ahead of the curve by constantly improving its services. Users can expect a more personalized and efficient Google search experience with conversational AI.

What Google’s John Mueller Explains on Crawling iFrames and its SEO Impact?

As websites continue to evolve, so does the technology behind them. One of those technologies is iframes, which allow content from other sources to be embedded within a web page. However, if search engines can’t crawl that content, it could negatively impact a website’s SEO. Fortunately, Google’s John Mueller has shed some light on the search engine’s approach to crawling iframes and even provides some SEO recommendations for ensuring the visibility of iframe content. It’s always reassuring to know that search engines like Google are being accommodated towards new developments in web design and are helping website owners stay on top of their SEO game.

Google is Testing a New Feature, “Cheaper Options,” in Product Detail Overlay 

Google Search is always trying to find ways to improve the online shopping experience for users. And now, they are testing a new feature that will help shoppers save some money. The tech giant is trying out a “cheaper options” section in the product detail window, providing alternative and more affordable options for high-priced products. This will surely be a game changer for those who want to find a good deal without scouring the internet for hours. With Google’s commitment to constantly improving their search results, it’s exciting to see what other new features and updates they will bring in the future.

What does Google say on International SEO and CDN Location?

Regarding international SEO and multilingual sites, there are many factors to consider to ensure your website is optimized for search engines. However, according to Google’s John Mueller, the location of your CDN may not be one of them. While many believe that the geographical location of a CDN can impact SEO, Mueller has stated that it is not a significant factor. Instead, website owners should focus on providing high-quality, relevant content in the language of their target audience and using hreflang tags to indicate language and regional variations properly. So, if you’re looking to improve your international SEO efforts, remember to prioritize content and hreflang markup rather than worrying about the location of your CDN.

What Google’s John Mueller Says on Using AI to Write Content?

In recent times, artificial intelligence (AI) is becoming more intelligent than ever, indicating that machines may soon be able to write content too. However, John Mueller, a renowned webmaster at Google, expressed his concerns about using AI to produce content. He believes that AI-generated content may lack the personal touch, engagement, and creativity humans naturally imbibe in their writing. Furthermore, AI-generated content may not necessarily have the depth and breadth of human authors’ knowledge, which could lead to inaccurate and unreliable information. While AI technology has undoubtedly increased efficiency and productivity, content creators must not ignore the importance of human creativity and intellect in producing engaging and quality content.

Microsoft Bing Started Rolling Out AI-Generated Stories in Search Results 

Microsoft Bing has made a huge leap forward with the recent addition of AI-generated stories in its search results. This innovative move allows users to access relevant and interesting articles on various topics without leaving the search results page. Gone are the days of searching countless websites for information on a specific topic. With the power of AI, Bing can now offer new and engaging stories written in real-time. This exciting development showcases the immense potential of AI technology and how it can be used to enhance our online experience.

Google is Testing Map Auto-Expansion Feature in Web Search 

Google is always seeking new ways to enhance the user search experience, and their latest test to have the map box automatically expand within web search results is proof of that. Now, as you casually place your mouse cursor over the local pack results, the map box will quickly expand either above or on the right side of the results. This will save users valuable time, allowing them to quickly and easily see a larger view of what is around them. Google’s search engine has always been a game-changer, and this new feature is just another testament to its commitment to providing top-notch browsing capabilities to users worldwide.

Social Media Related News and Updates from Major Search Engine

How Does the Twitter Algorithm Affect Advertisers and Users? 

Have you ever wondered how Twitter decides what content to show you? The answer lies in its algorithm code. The algorithm considers factors such as past interactions, recency of tweets, and account relevancy to show you what it thinks you will find most interesting. Understanding how this code works can improve your Twitter experience, gain visibility, and increase engagement with your followers. Optimizing your tweets with relevant keywords, strategically using hashtags, and interacting with your followers can increase your chances of being seen by more users and ultimately boost your engagement on the platform.

Youtube New Update: Reactions & Ad Automation for Live Streams 

Exciting news for all the avid YouTube users out there! YouTube has just announced a new update to add fun and interactive elements to their Livestream feature. Now, in addition to watching your favorite content creators live, you’ll also be able to react to their content in real-time. Plus, for creators, they’ve added an ad automation feature that will allow for a more seamless streaming experience. With these new features, YouTube continues pushing the boundaries of what it means to be a platform for online content creation and community building. So get ready to engage with your favorite YouTubers like never before!

LinkedIn Announced New Personalized Features & Enhanced Search 

LinkedIn just announced exciting news regarding its platform. Adding new features, such as Suggested Posts, tailored content, and advanced search tools, promises to enhance the user experience for millions of professionals worldwide. LinkedIn’s Suggested Posts will offer users relevant and personalized content based on their interests and engagement history. Tailored content allows users to discover and follow topics that align with their professional goals and interests. The advanced search tools will simplify finding desired content, jobs, and connections on the platform. These updates showcase LinkedIn’s commitment to facilitating meaningful relationships and helping users achieve their career aspirations.

PPC Related News and Updates from Major Search Engine

Google Ads Testing AI to Help You Create Ads

As the world advances into the age of AI, it’s no surprise that Google Ads is jumping on board with its latest small test. Using a form of artificial intelligence known as Google Bard, this test aims to help users create ads using suggested headlines and descriptions. While it’s not the same technology used to generate entire articles like Google’s other language AI, it’s a promising step forward in streamlining ad creation. It’s exciting to think about the possibilities that AI could bring to the world of marketing and advertising, and this latest development is just the beginning.

Microsoft Advertising Announced New Changes for Search Ad Platform 

Microsoft Advertising has some exciting news for advertisers! The search ad platform has recently announced many changes, making managing ad campaigns easier and more efficient. One significant update is the global rollout of professional service ads, reaching more customers across different markets. Additionally, the asset library now provides bulk operations, allowing users to create and manage assets more quickly. Furthermore, Microsoft Advertising has modified the broad match modifier, giving advertisers more control over their campaigns. With these changes, advertisers can achieve more effective targeting, better reach, and more successful campaigns overall. Stay tuned for even more updates from Microsoft Advertising in the coming months!


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.