We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Google Says It Doesn’t Matter If You Use Blog Folders For URLs
Google’s John Mueller has recently stated that it doesn’t matter where we place our blog posts- be it on a subfolder of /blog or just on the root directory of our site. So whether you prefer a cleaner-looking URL or want a separate subfolder for your blog posts, rest assured that the placement of your blog posts will have little impact on your website’s SEO.
Google’s John Mueller Said No Ranking Factor Compensates For Missing Relevance
Regarding SEO and Google ranking, Google’s John Mueller always has something insightful to say. This time, he dropped a one-liner on Mastodon that every website owner should take note of. Mueller emphasized that no amount of ranking factors can make up for missing relevance or user interest. This statement emphasizes how important it is to create content that is not only technically optimized but also relevant to your target audience. This message from Mueller is a reminder that relevance and user engagement are two crucial factors that cannot be ignored in SEO.
Bing Chat Rolls Out a New Feature: No-Search
Bing Chat rolls out a new feature that’s got people talking – or rather, not talking to the web. Thanks to #nosearch, users can now tell Bing Chat not to search the web for an answer, making for a more personalized and targeted experience. According to Mikhail Parakhin, the CEO of Bing Search at Microsoft, this new feature will give users greater flexibility and control over their searches, enabling them to get the answers they need precisely how they want them.
Google Search Generative Experience Displays Local Store Inventory
When finding a specific product you’re searching for, Google Search is usually the go-to for quick and easy results. But did you know that the new Google Search Generative Experience takes it further by displaying nearby stores with the desired item in stock? It may not be a groundbreaking feature, but it adds convenience to the search process.
Google Analytics has long been a reliable tool for businesses to track website traffic and user behavior. However, despite the recent deadline for the outdated version of Analytics (not GA4), many sites still need to use it for data collection. Google has assured users that the shutdown process is ongoing and will take some time to fully take effect. In the meantime, businesses can use this to assess their data collection and privacy practices and ensure they comply with current regulations.
Google Rolls Out Dedicated Perspectives Feature
Google is taking another step towards providing users with a more diverse search experience. Following the recent roll-out of the ‘perspectives’ filter, Google also offers a dedicated carousel option. This means that users can quickly access more perspectives on a topic than ever before, helping them to develop a broader understanding of issues and events. While this new option is currently only being rolled out to select users, it’s clear that Google is committed to continually improving its search engine to provide the most helpful and comprehensive experience possible.
Social Media Related News and Updates from Major Search Engine
Twitter Makes Changes To Show Content To Google
Google had stopped crawling and indexing Twitter content altogether. However, Twitter has since made a change that allows Google and unregistered users to see tweets again, although with a small catch. A modal overlay appears when someone tries to view a tweet, asking them to sign up for Twitter. It remains to be seen how this will affect Twitter’s and Google’s user engagement levels.
PPC Related News and Updates from Major Search Engine
Google Ads Liaison Clarifies Value-Based Bidding In Week-Long Social Series
Value-based bidding can be intimidating for businesses looking to utilize Google Ads. Google Ads Liaison has taken the time to answer some of the most frequently asked questions and clear up misconceptions regarding this bidding strategy. By providing a more accurate representation of the value a click or conversion brings to your business, value-based bidding allows for more efficient use of your advertising budget.
Google Ads Updates New Brand Controls For Search & Performance Max Campaigns
Google Ads has announced two new features that are sure to excite advertisers. With the launch of brand restrictions in Search campaigns and brand exclusions in Performance Max, advertisers now have greater control over where their ads are placed and can better protect their brand reputation from potentially harmful environments. These new features are a welcome addition for advertisers looking to optimize their ad campaigns and ensure that their brand is always presented in the best possible light.
Google Ads Introduces New Streamlined Design for its Ads Platform
Google Ads recently underwent a significant redesign for its ads platform, and the results are impressive. The new look offers streamlined navigation and a more intuitive interface, making it easier than ever to manage your campaigns. But the changes go deeper than just a facelift – users can also take advantage of enhanced performance insights and improved tools for measuring campaign success. With these new features at your fingertips, you’ll have everything you need to make the most of your advertising budget and reach your target audience precisely and accurately.
Google Merchant Center Rolls Out its Old Beta Feature Named Automated Discounts
As online shopping continues to evolve, it’s important for retailers to find new and innovative ways to attract customers and drive sales. That’s why Google Merchant Center’s automated discounts feature is an exciting development. By leveraging real-time signals, retailers can automatically adjust their product prices in response to changes in demand, inventory levels, and other factors. This not only helps retailers stay ahead of the competition, but it also ensures that customers are getting the best possible deal.
