We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Google’s John Mueller Debunks The “Index Bloat” Theory

In the latest episode of Search Off The Record podcast, Google puts to rest the theory of “Index Bloat.” The search engine giant believes website owners shouldn’t fret over excessive indexing. Instead, they should focus on providing valuable content that is worth indexing. While managing indexed pages is crucial, it does not necessarily indicate an “index bloat” issue. As Google experts point out, this is simply part of regular website management that keeps your pages up-to-date and relevant. So let’s put the “Index Bloat” theory to bed and concentrate on providing meaningful content that genuinely benefits users.

Google Search Relation Team Provides Insights on How to Control Google Bot Interaction With Website

In the latest episode of ‘Search Off The Record,’ Google’s Search Relations team discusses their efforts to regulate Googlebot’s interactions with webpages. With constant updates to the search algorithm, controlling the interactions of Googlebot has become an increasingly important task that requires careful consideration and technical expertise. The podcast delves into the team’s strategies for improving the accuracy and relevance of search results while minimizing the impact on website performance.

What Google’s John Mueller Discussed On Domain Selection: gTLDs Vs. ccTLDs 

Google’s John Mueller recently talked about the impact of top-level domains (TLDs) on search engine optimization, or SEO. Specifically, he discussed the nuances of country-code TLDs (ccTLDs) versus generic TLDs (gTLDs). The conversation is especially relevant because Google has just reclassified .ai domains, initially considered ccTLDs, as gTLDs. This change could have significant implications for businesses and organizations that use .ai domains.

Google Answers If Security Headers Offer Ranking Influence

As Google continues to optimize its algorithms, website owners are constantly seeking ways to boost their ranking on search engine results pages. A question was raised recently during a Google SEO Office Hours session about whether a security header would influence ranking. As more and more websites prioritize security measures, it’s a valid inquiry for those hoping to gain an edge in the crowded online landscape. While it may not be a direct ranking factor, implementing security measures can improve user experience and build trust with visitors, ultimately helping sites climb the ranks. It’s just one more piece of the complex puzzle that is SEO.

Unconfirmed Google Search Ranking Update Around 6th June

Google search ranking updates are always a hot topic among SEO professionals and website owners looking to improve their online presence. After a couple of weeks without any news on the subject, reports of a new unconfirmed Google search algorithm ranking update are starting to circulate. It happened around June 6th, and while there’s no official confirmation yet, some website owners have noticed changes in their search rankings. As always, webmasters will closely monitor any developments to understand how this update could affect their business.

Google Says Video Doesn’t Have To Be The First Element But Should Be In Your Face

Google has recently made a change to the way it displays video thumbnails in its search results. Previously, video thumbnails would appear regardless of where the video was placed on the page. However, Google has now decided only to display the video thumbnail if the video is part of the main content on the page. According to Gary Illyes, a representative from Google, the video can be the first thing on the page. It must be prominently displayed for Google’s algorithms to detect its presence and display the corresponding thumbnail image. This change will likely significantly impact website owners who rely on video content to drive traffic to their sites.

Bing Testing Search Result Listing Side Labels 

Bing is always looking for ways to improve its search results and taking a unique approach by testing out placing labels on the left sidebar that describe search result listings. These labels could help users better understand what the listing is about and even list out some of its entities. It’s an interesting concept and could potentially revolutionize the way we search for information online. By providing more context and detail upfront, users can quickly determine whether a search result is relevant to their needs or not. It will be interesting to see how Bing continues to innovate and improve the search experience for its users.

Bing Search Testing Short Search Menu With Fewer Options 

Microsoft Bing Search is constantly evolving and making changes to improve the user experience. One of the latest updates they are testing shows fewer options in the search bar menu below the search box. This change was first seen with Bing Image search and is now implemented with Bing web search. By reducing the number of options shown, Bing hopes to make the search process more streamlined and less overwhelming for users. While change can sometimes be challenging, this update shows Microsoft’s commitment to continually improving its search engine for its users.

Google Business Profiles Now Showing Display Long Form Videos 

As society becomes more and more visually driven, businesses are always looking for new ways to stand out in the digital world. For years, Google Business Profile listings have provided companies a way to make their mark in mobile search results – but until recently, there was a catch. These listings only allowed for videos in the image portion of the listing that were 30 seconds or less, making it harder for businesses to showcase their products and services truly.

PPC Related News and Updates from Major Search Engine

Microsoft Store Ads Expands Globally, New Features Revealed 

In advertising, it’s all about reaching the largest audience possible. With their recent expansion to over 150 regions, Microsoft Store Ads is making that goal more accessible. Not only are they simplifying the advertising process for businesses, but they’re also ensuring that those ads get seen by people around the world through platforms like Bing. The success of Miracle Games – a company that saw increased growth and efficiency thanks to Microsoft Store Ads – proves that this expansion is a step in the right direction. As modern advertising continues to evolve and reach new heights, it’s exciting to see major companies like Microsoft leading the charge.

Microsoft Advertising Introduced Universal Event Tracking (UET) Insights

Microsoft Advertising has exciting news for businesses looking to enhance their digital marketing strategy. They’ve recently announced the release of Universal Event Tracking Insights, which can provide valuable data about customer behavior and website interaction. Also, Microsoft Advertising has expanded its cross-device attribution model, which can help gain insights into the customer journey across devices. Additionally, they’ve expanded their reach through a global expansion of their advertising network and have integrated with Pinterest to provide even more opportunities for businesses to reach their target audience.

Google Released Google Ads API Version 14 

If you’re in the advertising world, you’re likely familiar with the power of Google Ads. And with the release of version 14 of its Google Ads API, things are about to get even more enjoyable. This major update brings new recommendation types, offline conversion tracking, account-level negative keywords, and even GA4 data integration. That’s a lot of exciting new features in one package. Plus, Google has promised to provide updated client libraries and code examples next week, making it easier than ever to get started with the latest version of their powerful advertising platform. Watch for this update if you’re ready to take your advertising game to the next level.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.