A canonical tag which is also known as rel=”canonical,” is an HTML tag that informs search engines about the prior version or “master copy” of content. These simple tags allow site owners to suggest a single URL for Google to designate as the preferred page to appear in searches. Canonical tags also help to avoid SEO issues caused by duplicate content.
These simple HTML link elements play an important role in the SEO of your website. They’re also simple to use, but only when done correctly. If you’re not familiar with canonical tags, this infographic by LSEO.com will teach you how, when, and why to use them, as well as how to avoid canonical tag problems. We’ve also included some helpful infographics to help you visualize how canonical tags work on websites. So, without wasting any more time, let’s get started!


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.