Find the latest guides, trends and news related to PPC marketing. Here’s everything you need to know about Google Ads, Facebook Ads, and Microsoft Advertising.
Google announced on Twitter on Friday that they have made two changes to make it specifying of landing page parameters simpler. These changes are:-
These changes offer users with a greater number of alternatives in order to cite the parameters for landing pages. They are helpful for accounts which utilize third-party tracking solutions.
Google announced the launch of Smart campaigns this Wednesday, under the newly renamed brand “Google Ads”, to help small businesses reach out to masses easily. With Smart campaigns, it gets easier to promote special offers, get calls through ads and run your business successfully.
Smart campaign targets the customers who are most likely to be interested in what your business has to offer and so are likely to call, visit your store, or make a purchase on your website. The campaigns are designed for small and local businesses that do not have an efficient marketing team or may not even have a website of their own.
Smart Campaigns will be the default campaign type for new advertisers in Google Ads. According to Kim Spalding, a former small business owner herself and a leader of Small Business Ads at Google, two-thirds of small businesses use digital marketing but they struggle and so are searching for easy solutions.
Bing Ads has launched an update to its user interface which enables users to manage targeting settings in bulk. Ad schedule targeting, location targeting, and device targeting settings can be changed from the same place due to this update. Earlier, if advertisers wanted to adjust these campaigns for multiple campaigns, they would have to wait for visiting the settings tab for every individual campaign and make changes in an individual manner.
Bing has introduced a new set of features for advertisers who want to import Google AdWords campaigns to Bing Ads. Google Import, the tool which enables users to import AdWords campaigns to Bing Ads can now handle a far greater number of campaigns, keywords, and ads than ever before. Bing Ads advertisers can now import from Google AdWords:-
A few months ago there was an update which reported that Google would soon decorative AdWords accounts without spending in the next 15 months. This is going to start any day now. Google updated on Twitter saying that it is going to start soon in mid-May. Google stated this aiming to help speed things up for them. In order to speed up AdWords, accounts which have no spending in the last 15 months shall be deactivated starting mid-May. Google stated that it can be reactivated at any time.
Google has rolled out an improved version of Keyword Planner, which is available with the new AdWords experience. Keyword Planner has been streamlined and offers new features to enable advertisers to collect more data from search campaigns.
The new features include the ability to add keywords in a bulk and acquire an overview of forecasts at one place. The most notable upgrade to Keyword Planner are aesthetic changes, which are in sync with the look and experience of new experience on AdWords. You can view the new design, along with the new forecasts section in the example given below:-
Google seems to be making an overhaul of AdWords Keyword Planner in the new AdWords interface. Workflows in new KeyWord Planner are far more organized in comparison to the older version. It utilizes Google’s Material Design which matches the new AdWords interface. The bet indication of the new approach is visible from the start screen. The old version had multiple options & links. The new start screen on the other hand focuses on two options: “Find new keywords” and “Get metrics and forecasts for your keywords”.
Keyword ideas
Keyword ideas chart in the new Keyword Planner shows total monthly search volumes as in the older version. However, it also shows mobile search volume in the in the main chart. In the old version of Keyword Planner, mobile search volume is only available from drop down menu of Search volume trends.
A new Google AdWords Express update will enable advertisers to attend missed calls by using push notifications. Google stated that one in every five calls received on an AdWords Express ad goes unanswered. Now, if you miss a call, the AdWords Express app will send a notification inviting you to call the customer.
You need to have access to the AdWords Express app to receive notifications about missed calls. Once the app gets installed, notifications might be installed once you go to settings and opt for account updates. With this new update, Google also added another feature to AdWords Express which is designed to enhance the relevancy of customer calls. Now at end of each call which you receive via AdWords Express, you will be asked to provide a feedback on the relevance of the call.
Bing Ads is introducing a new way for advertisers for managing multiple accounts using a single email address and a password. The multi-user access facility of Bing Ads removes the necessity to sign into different accounts separately. Advertisers can, therefore, move from one account to another in a hassle free manner, thereby finishing a greater part of their work within a shorter time span.
