Google announced that they are sun-setting structured markup starting on April, 2020. This implies that site owners will now have to switch to markup to be eligible to receive rich results.

Announcement: “As of April 6, 2020, markup will no longer be eligible for Google rich result features.”

Google further announced that they will be sending notices to publishers who still use the old system.

Here’s How You Would Change The Data Vocabulary To


Please Note: If you are still using structured data- start moving to structured data before it’s too late.

Why We Care: If your pages are still marked up via schema come April 6th, rich result features for your pages will no longer come into view, which means less organic visibility and as a consequence, this will give rise to potentially decreased traffic.

Paying Heed To More Information Related To The Announcement:

“From January 20 until April 6, any structured data on a web page will trigger a warning for the appropriate rich result type. After April 6, an error will be triggered,” Google wrote on its data anomalies page. Warning and error messages will appear within Google Search Console.

Google cited the increasing usage and over-growing popularity of for the shift in developmental focus.

Site owners can test out live code snippets via Google’s Rich Results Test tool.

Pages using schema for purposes excluding rich results will still remain valid.

What We Learned:

Keep your structured data up to date with whatever Google considers as their preferred version. JSON-LD structured data is Google’s preferred version.

One can put it off until it’s too late but at that point a publisher is under a zero hour time frame.

It’s the right time to prioritize changing structured data to If it’s within your resources updating to JSON-LD structured data format is the preferred option because it is widely used and accepted.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.