Search engine optimization(SEO) refers to the process through which your site gains visibility to people searching for something related to its domain. A recent survey has revealed considerable information about the competence of SEO professionals. It has also highlighted the things they need to do to have a promising future in the industry. The study showed that less than a quarter of the budget is spent on SEO.

The importance and effectiveness of SEO has grown from 88% in 2018 to 97% this year. However, the number of marketers who are aware of the best practices has gone down. Those who consider themselves naive have grown by 8% in 2019. 82% of the respondents felt that the creation of new content was the least effective SEO practice for their brand. 46% thought that it easy to access media-rich production for their own brand creation. This Zazzle Media infographic shares some interesting insights regarding the state of SEO in 2019.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.