Digital marketing, as an industry is ever-evolving. These days, marketers have access to the latest techniques and strategies to create an impact online. PPC is one of the most effective forms of online marketing. It is a digital marketing model, in which advertisers need to pay a certain amount of money each time an ad is clicked. Around 45% of small advertisers are heavily investing in PPC advertising to expand their operations.
As per Google research, search ads can help in boosting brand awareness by 80%. Google Ads alone can help you reach out to more than 2 million websites and applications. On average, businesses generate $3 in revenue for each $1.60 they spend on Google Ads. Sponsored ads comprise 2 out of 3 clicks on Google’s first page. The SERP Watch shares interesting PPC stats and marketing trends for 2019.
