Digital marketing, as an industry is ever-evolving. These days, marketers have access to the latest techniques and strategies to create an impact online. PPC is one of the most effective forms of online marketing. It is a digital marketing model, in which advertisers need to pay a certain amount of money each time an ad is clicked. Around 45% of small advertisers are heavily investing in PPC advertising to expand their operations.

As per Google research, search ads can help in boosting brand awareness by 80%. Google Ads alone can help you reach out to more than 2 million websites and applications. On average, businesses generate $3 in revenue for each $1.60 they spend on Google Ads. Sponsored ads comprise 2 out of 3 clicks on Google’s first page. The SERP Watch shares interesting PPC stats and marketing trends for 2019.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.