Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
In this digital world, content underpins most of your marketing efforts. Why do you create content? You create content because the buying process has changed in this 21st century. Content is the way you can now start conversations and engage prospective buyers. Think about what words people use to search for what you sell. Include those words and publish content consistently helps to expand your reach with gated content. Read this informative article by Michael Brenner to know some steps you can take to create budget-friendly content marketing tactics.
If you see, there are an endless number of ways you can leverage user content to your brand’s benefit. Your unique and trustworthy content can get you more traffic, leads and sales, but only if you use it right. Try to open up your blog’s doors to guest post. It helps you to fill out your editorial calendar. Similarly, use surveys to come up with more new ideas. As it is one of the best ways to collect insights from your audience, including suggestions for new offers from your brand. In this article, Will Morris, share three ways you can leverage user-generated content online.
This ongoing pandemic has created significant uncertainty and stress, not only in our daily lives but also for businesses. But some things never change, including the importance of SEO. During this crisis, by sharing your content, you can empathise your audience that ‘you know what they are facing’. If your business is helping the community in some way, find a way of including it in your content. Read this informative article by Ritu Sharma to know some more steps about SEO that could be helpful for your business during the pandemic COVID-19.
During economy downtime, the global pandemic COVID-19 is affecting almost every part of life all over the world. In crisis moments like this, the marketers need to focus primarily on the present challenges and what’s important right now. Use valuable SEO tools wisely to position yourself in a relevant and topical way to gain visibility. To make sure your marketing efforts are being helpful and calming during the challenging period we’re all now living in. Read this informative article by Lane Ellis to know the best SEO tips for marketing during the pandemic with 9 top SEO platforms.
The real truth about SEO is not going to happen overnight, especially in 2020. But, eventually, it will happen when you get the hang of it and understand the real truth about SEO. Nowadays, Google’s natural language processing is much better, and older “black hat” SEO strategies are more likely to hurt you than help. If you want to outshine by your competition, the only way you can do is by putting the most relevant content at the top of your every search page. And start concentrating on standing out from the rest. Read this informative article by Dan Foley to know more about the dirty truth of SEO in 2020.
Social Media Marketing
As we know, today, the world has turned upside down. The coronavirus pandemic is running rampant across the globe, and there doesn’t seem to be an end in sight. In this situation, people are consuming more digital content through social media, and this means you need to create more relevant content to reach them. Promote your brand on social media with influencer marketing strategies to remain relevant. Make sure you’re helping to your audience, this will create a ‘top of mind’ effect on your consumers. However, it is a great time to put out content that’s needed. Read this article by Shane Barker to know how you can use social media during the COVID-19 pandemic.
We all know how coronavirus took over social media in the last few months. The pandemic quickly became one of the most talked-about things on social media. In times like these, everywhere you exist in digital, you need a potential customer service channel. You must expand your efforts to find, engage, and answer customers everywhere online. Every business and every organization has comprised of exceptional people and now is the time to showcase that. So, make it about peoples, not logos. Read this article by Jay Baer to know what social media changes you can make in a coronavirus world.
During a crisis, your email communication can make or break your business. When an unexpected event or disaster occurs, your audience expects to hear from you. What can you do to help your customers through this tough time? Not only is it the right thing to do, but it’s also a great way to live up to your brand values. Provide specific details on how your services will impact customer lives. Be sure to add these details to your website where possible. Make sure they know you care about their well-being, health, family, and friends. In this article, Samantha Absher explains how you can do your email marketing during times of uncertainty..
Most of your significant amount of interactions with customers will take place via email. Whenever customers receive an automatic welcome email or a purchase confirmation, you’re building their experience with your brand. It’s essential to set up strong strategies. Customers expect a lot from brands these days. It’s not enough to meet their expectations, and you have to exceed them. You should use email to show that you think about customers beyond wanting them to buy from you. Read this informative article by Emil Kristensen to know more about email ideas to boost your customer relationship.
Well, an internal link is a link from one page to another page on the same domain. Internal links are arguably one of the most neglected links building tactics in SEO marketing. An understanding of the functions of these different types of links and how they appear to users can help you get the most out of your internal linking strategy. The right approach will help to pass authority between pages on your site and ultimately improves your rankings. Read this informative article by Luke Harsel to know more about internal linking building strategies.