Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them and we are sure you will love going through them.
As in case of all other walks of life, all advice given on content marketing is not always worth following. In this article, Ann Gynn highlights some of the worst content marketing advice that digital marketing experts have ever received and should be avoided.
In recent times, a number of articles have been published on content marketing which have emphasized that ‘content marketing playbook’ isn’t working in the way it used to. In this article, Sonia Simone mentions the changes content marketing has undergone and how mediocre content isn’t working well as it did earlier.
Paid tools are used of great value in SEO when site owners need higher limits, stored data, or online support. But free tools are highly useful for performing other tasks. In this article, Cyrus Shephard highlights the most effective free SEO tools which you can use to perform all types of SEO activities.
Google Chrome is one of the most widely used desktop browsers. It can be easily personalized and there are numerous free Google Chrome extensions which you can use. In this article, Ritu Sharma shares details on some of the best Google Chrome Extensions which you can use to save your time.
Some people believe that keywords are dead. But contrary to their perception, keywords are still highly relevant and plays a major role in determining your site’s SERP ranking. If you want to know about SEO tools using which you can track the keyword rankings related to your business, then this article will be of great help to you.
Social Media Marketing
Gaining a good presence on Instagram is not a cakewalk for any brand. Often brands make mistakes which can be easily resolved. In this article, Adina Jipa highlights some of the common Instagram mistakes which can act as a roadblock to the growth of your brand.
3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad)
Having a clear understanding of the shifts in social behavior is essential for marketers. However, they often make mistakes while analyzing social trends. In this article, Christina Newberry discusses 3 major social trends which are not true and how believing in them is bad.
6 Email Marketing Myths You Can Ignore
Email marketing has existed for quite some time. Therefore, people have different views regarding what works and what doesn’t in email marketing campaigns. But, over the years considerable changes have taken place in the digital marketing domain and some things which used to be true in case of email marketing are no longer relevant. In this article, John Jantsch talks about some of the major marketing myths you can ignore.
Blockchain is one of those advanced technologies which is going to be indispensable in the days to come. In this article, Kevin George talks about how email marketing is going to change the way email marketing is done in the days to come.
Link building is one of the major areas of SEO which marketers pay attention to. Most SEO professionals believe that backlinks are a major ranking factor. But the honest truth is that building high-quality backlinks is not a walk in the park. If you want to gain a clear perception of white hat link building techniques, then go through this insightful article by Jeff Previte.