Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
8 Common Website Mistakes Revealed Via Content Audits
This is an informative article by Alli Berry. Content audit is important because without it you can’t create an effective strategy. Content audit helps in knowing what you’ve got, what’s missing and what content you’ve got too much of. She provides a framework on how to talk to talk to clients about their content.
What This New Guest Posting Research Reveals About Your Content Strategy
Want to incorporate guest blogging into your content strategy? Now is the time. Kelsey Meyer writes, “Understanding how to create and deliver the best content for your audiences is key—but in the world of guest posting, editors are the gatekeepers. So, the first step is to understand what editors are looking for.”
SEO:
Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns – Whiteboard Friday
Rand Fishkin writes, “When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places.” He discusses what kind of content makes sense and why it works.
The 80/20 Guide to Troubleshooting Your Onsite SEO
In this informative article, Neil Patel talks about the 80/20 Rule. It’s a hack to cut through the clutter and powerful, actionable insights about you on-site SEO. “I’ll show you what the 80/20 Rule is and then talk about some practical ways you can start using these insights immediately.”
Ubersuggest: This Is the Free SEO Tool Guide You Need
Janice Wad talks about Ubersuggest for to enhance Google’s search engine users’ experience when they search to find your article. She writes, Use LSI keyword tools such as Ubersuggest and Google will show your articles to search users more often.” But how? Read the article.
Social Media:
8 Old School Marketing Tactics That Work for Social Media
This is an interesting article that talks about eight old school marketing tactics that work for modern day social media. Katie Sehl writes, “even though we no longer think of typewriters as “technology” or describe TVs as “radios with pictures,” there are plenty of solid ideas from the Mad Men-era of advertising that translate to social media.”
How Do I Use Pinterest for SEO and Social Media Marketing? Tips for Success
Garry Grant writes about how to make the most of Pinterest fro SEO and Social Media Marketing. “Use Pinterest to search for things on your own. This is the number one way you should be looking for keywords to use on your pins.”
Email Marketing:
How the Best Newsletters Get – and Keep – Readers’ Attention
Marcia Riefer Johnston asks,“How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it?”She has shared Scott Monty’s, CEO and co-managing partner at Brain+Trust Partners, favourite tips and reasons to like them.
Using Email to Increase Repeat Purchases for your eCommerce Store
This informative article by Kissmetrics tell you how to increase repeat purchases for you eCommerce store using Email. “So what kind of emails should you send? How often should you send them, and what should they contain? Here are a few of the best examples of eCommerce follow-up emails and why they work so well.”
Link Building:
What Are The Link Building Tactics You Should Abandon In 2018, Once And Forever?
Jessica Fender tells you tells you about the link building tactics to abandon now. She writes, “many of the myths surrounding link building have led to an increase of so called “tactics” that will assuredly raise red flags with Google’s SEO.”
