Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Do you believe that you need to spend a substantial amount of money to create high-quality content? That is always not the case. You can move things quickly with a smaller budget. Experts suggest that though smartphones work well for low-cost videos, you should use a ring light, microphone and tripod also. In this article, Dennis Shiao explains how you can create visual content of high-quality with low, medium and high budgets.
Are your content marketing strategies create valuable or distasteful content for your readers? Most executives think that creating successful content is more about quantity than quality. Read this article by Jodi Warner to know the major content marketing mistakes which you should avoid.
SEO plays a vital role in the success of a site. You should focus on SEO right from the planning phase of your design process to the date of launch. In this article, Suzanne Scacca explains the approach you should take for SEO during the design and development of a website.
Many people think that good writing plays a significant role in SEO. But in reality, quality is only an ingredient, and there are many other factors as well. There are numerous uninformative blog posts which rank well since they spend a considerable amount of time and money on link building and optimization. In this article, Joseph Rauch explains how focusing on other factors like link building and high domain authority can help you get a good ranking.
To make major improvements in organic search performance, large-scale changes are essential. E-commerce merchants usually optimize product detail pages and overlook category pages which offer more opportunities for organic search. Read this article by Jill Kocher Brown to know the scalable SEO strategies you can adopt for boosting category pages.
Social Media Marketing
One major challenge of social media management is maintaining the pace of publication while developing a coherent story with your posts. Setting up a social media calendar will enable you to organize and automate parts of this process. Read this informative article by Anders Hjorth to know how to utilize a social media content calendar for your brand strategy.
If you are a marketer, looking at the evolution of different social media platforms can offer an insight in the way social media industry and internet trends have changed and what role they will play in the future. Read this informative article by Pamela Bump to know how the six major social media networks have changed over the last decade.
Though emails may look outdated at first glance, email messaging can have more impact than what you may think. Working with an effective email marketing plan can help you double your website traffic and sales. Read this informative article by The Every Girl to know about the major email marketing hacks that you can use to boost your traffic and sales.
With the unprecedented, multi-faceted growth of social media networks, one major question persisting in the marketing world is the importance of an email in the present scenario. Studies have revealed that around 91% of consumers check their emails daily. In this article, Sofia Wilton explains the various reasons why social media is still relevant in the present scenario despite the phenomenal growth of social media.
Well-known SEO analysts agree that backlinks are undoubtedly the major ranking factor and will remain so for years to come. But even highly experienced marketers fail to get the rankings they desire because they tend to underestimate some small mistakes. Read this article by The Urban Twist to know the major linking building mistakes which you might be underestimating.