Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes … but no too. It’s time to get more strategic about how you’re working. A documented content marketing strategy makes marketers more likely to consider their content marketing efforts, tactics, and channels as effective and helps them to justify higher content marketing budgets.
How do you get easy customers? This age-old question is never an easy one to answer. With a plethora of options available- digital, print, referral, etc. it can be challenging for any business to develop an effective and scalable strategy. The ability to leverage content as a form of advertising is incredibly powerful. Unlike display or search ads, content marketing is a unique and powerful opportunity to share your story with the world.
Search Engine Optimization
Search Engine Optimization (SEO) is crucial to any online marketing strategy. And while everyone knows that Google is a search engine, there's another powerful, and often overlooked, search engine to consider: Pinterest. SEO is a long-term game, but that doesn’t mean you can’t have a few quick wins at the start. Even marketing savvy Pinterest accounts occasionally skip some of these steps. Unfortunately for them, these elements can impact many aspects of your visibility.
A conversion funnel is a way of visualizing the stages that prospects go through before they convert. Rethinking how you use SEO to support your site at each stage of the funnel can get those visitors that make it past the awareness stage that much closer to taking action. If you want to capture these potential customers, you need to provide content that’s geared around the type of search queries that are asked at this early stage.
The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. In fact, some of the most dramatic successes you will see with blogging come from businesses in niche industries. You must always remember that the keywords should be targeted so narrowly in an industry so that the post ranking gets caught on really quickly.
Is your business ready for Instagram’s algorithm? Looking for tools to analyze your Instagram engagement? Tracking engagement helps you serve quality content that keeps you at the top of the Instagram feed. You will be given three tools here to track and evaluate how people respond to your content on Instagram. If you do content marketing on Facebook, you know how important it is to make sure you’re ranked highly within a social media platform’s algorithm.
When it comes to getting visitors to your website, more is always better. But getting traffic that’s engaged, interested and active? That’s another story. In this article, you will find some of the more uncommon ways businesses and organizations have used to not only drive traffic to your websites, but traffic that converts. Those ubiquitous spam-fighting devices full of letters and numbers that you enter proves that you are human. You will see them everywhere online yet seldom will give a second thought to them.
Email is really the only channel that you completely own as a marketer. You have 100 percent control of your message: You control who it goes out to, when it goes out, and what the message says. Thanks to its relatively low cost, email delivers the highest ROI for marketers. As you live in an increasingly mobile world, more than half of the emails are opened on a mobile device. Since this percentage will continue to grow in 2016, this is one of the biggest email marketing tips that you will hear.
Perhaps you already feel like you have a good handle on the little details of email marketing like writing subject lines, creating opt-in forms for your site, and setting up your welcome message. But maybe what you really need is a comprehensive road map for email marketing that presents a smart email marketing strategy as a series of manageable steps. This step-by-step email marketing strategy guide summarizes how to create your list, get subscribers, build solid relationships, and make well-timed offers.
Linkrot leads to a user experience where once-helpful resources are no longer useful. For the marketer in search of quality backlinks, this presents a straight-forward and powerful opportunity: broken link building. Broken link building is a great technique, at home in any agency’s SEO toolbox. Broken link building is the process of identifying broken external links on websites, where the broken link is pointing to content similar to an article you’ve written. The goal is to get the broken link replaced with a link to your working page.