Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
Why Your Content Marketing Strategy Isn’t Working (And How To Fix It)
Elna Cain writes, “many businesses aren’t really sure how to implement a strong strategy. They often think a blog is enough. Or, that tweeting their latest blog post is content marketing.” She shares three reasons why your current content marketing strategy is not working.
How to Fix a Broken Content Strategy
This is an informative article by John Jantsch about content strategy. He writes, “Through analytics and customer feedback, you should have insight into what’s working and what isn’t and should recognize the areas that need improvement.” However, if you’re stuck on how to turn your content strategy around, he has shared some tips.
SEO:
5 Ways to Bootstrap SEO When You’re on a Tight Budget
Brendan Egan says, it’s vital for all businesses to implement SEO strategies. It is more cost-effective than many other forms of marketing. He goes on share some simple things that can be done to get the maximum possible search traffic on a tight budget.
15 SEO Best Practices You Need to Know (& Tips on How to Use Them)
Brain Appleton writes, “There’s nothing better for the health of your online business than to understand and apply SEO best practices. Not only is SEO the best way to increase your organic traffic, it also helps you filter out unqualified visitors and expand your brand awareness.”He shares 15 best SEO practice you need to know.
12 Simple and Practical Strategies to Boost your WordPress SEO
In this new and informative article Navneet Kaushal writes about twelve simple and practical SEO strategies that will help in boosting your WordPress SEO. He says, “If you are a WordPress website owner, we know it is important to you that your site ranks among the best in the search engines. Not just Google, but even in other search engines.”
Social Media:
8 Ways to Make Your Social Media Channels More Gender Inclusive
Social Media has emerged as a powerful tool when it comes to gender equality discussions. In this article Shannon Tien has put together a list of simple ways that will help in making your social media channels more gender inclusive. It never hurts to check-in and make sure that you’re on the right track. After all, sometimes it’s the simple things that can help make a big difference.
How to Remarket to People Who Watch Your YouTube Videos
Discover how to create a YouTube remarketing campaign with Google AdWords. Peter Szanto has compiled a list of four tips create an effective YouTube remarketing campaign. He suggests creating video ads that highlight your channel’s content and drive subscriptions.
Email Marketing:
9 Email Marketing Habits It Pays to Break
Ellie Burke says, before breaking any email marketing habits, know why they work. In this post she has shared a number of commonly overlooked habits you should start breaking and experimenting with to find the best strategy for your business.
When to Use Your Email Signature for More Than a Sign-Off
In this informative article Blaire Briody throws light on when you can use your email signature, other than signing off. Email signature can be a powerful tool for marketing, at the same time it can quickly become an irritating vehicle of self promotion. The key is to know when to use.
Link Building:
Can Linking To Your Other Website Properties Hurt Your SEO
How much can we cross link different websites we are building. John Boitnott writes, it’s tempting to cross link; each one can provide some link juice and traffic value to the others, mutually bringing up all three of them. On the other hand, there are certainly some risks involved.
