Over the past decade, there has been a sea change in the manner in which digital marketers create SEO strategies for websites. At present, search engines lay more emphasis on quality and relevance rather than keyword density of a specific content when it comes to user intent. From the SEO context, user intent refers to the purpose of a searcher when he is looking for a specific topic on a search engine.
User intent is of five types-know, do, web, do, local and buy. Integrating user intent while targeting the correct topics for which you want to acquire a ranking can ensure the success of your SEO campaign.
Once you are able to understand user intent, you will be able to ascertain the information which your target audience is searching for and also find out those web pages on your site where the information is based. You can find out your user intent by making use of keyword analytics tools like Google Analytics and Google Search Console. The Digital Marketing Philippines infographic shares valuable insights about how user intent can make your SEO campaign more effective.