When a website visitor requests a URL that has been moved, a 301 redirect is used to transfer them to a live URL. Simply defined, it’s a technique for your site to notify your visitors’ browsers that the page they were looking for has moved so that they can be sent to a new website or page of your choosing. 

Rebranding your business or website can be quite useful because it allows you to creatively reposition your organization for a higher online reputation and visibility. There is, however, an issue to be concerned about: you risk f losing your domain authority or organic traffic. Maintaining your site’s authority is critical if you’re changing your domain name to rebrand for expansion. If you have no clue how to deal with an issue like this, PageTraffic has an infographic to help you! So, what are you waiting for? Start reading already! 


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.