A landing page is any website that a customer can land on, but in marketing, it’s usually a separate page from your homepage or any other page that has a particular, concentrated goal. A landing page is a response to any promises made in your content. It’s the next stage in the process of converting a visitor into a customer. In exchange for supplying contact information, your landing page allows you to make a transaction, such as a special offer, information, or a bargain.
When a landing page is this important to your marketing strategy, you have to make sure that it works well with your target audience. This is exactly why it is important to test your landing page before shooting it out in the internet space. If you have doubts about how to test your landing pages, then this Infographic by Invesp is here to tell you all about it!