|As entrepreneurs you are always focused on getting more growth and it doesn’t matter which stage the startup is at. Regardless of your sector and scale customer acquisition and retention is at the top of your priority list.
|So, who are your customers?
Circa 2018, as Internet crosses the 400mn user mark in India and looks to acquire the next 300mn it is all about the new wave of users. Who are these 300mn? What is their online behavior?
What content do they consume and how? How does the entrepreneur approach this bunch? Internet is becoming more inclusive as it reaches the low literacy segment and demographic wider than ever before. How do entrepreneurs build businesses for Bharat?
Emerging tech – AI, ML, Drones, Auto Vehicles, block chain, are redefining businesses and business models. We live in a far more connected world today where entrepreneurs, in the race for eyeballs, are leveraging these technologies to increase relevance and to create personalization. Simultaneously data protection and privacy are increasing concerns.
|What’s the optimal way forward and how?
|In session below India Internet Day 2018 discusses this and more
Date: 26th April 2018
|Use the discount code PT to avail member rates.
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.