Here we are with our weekly Digital Marketing News.
What’s in for you this week:
- #Launch:
Google to launch program in India to connect offline retail inventory with search engines
Google is Launching a New Video Series to Help Businesses Maximize Their Digital Marketing Opportunities
- #Guides: Pinterest Publishes New Guide to Standout Video Techniques
- #Tools: Google Search Console adds new guided recipes reports
- #Insights: Google on Reported Correlation of Bad Links and 50% Traffic Loss
Enjoy getting up to date with what’s happening in our industry.
#Launch: Google to launch program in India to connect offline retail inventory with search engine
Do you own an offline retail store in India? Are you hungry for more sales and a digital presence during these tough COVID-19 times?
If yes, you will love the new pilot program by Google.
Google has started testing a pilot program which will see brick and mortar companies sell their products on the search engine itself! Once the platform is up and running, you should be able to list the products available in your store as well as their prices in real-time for potential customers to buy.
What is the range of features that you can expect from this new platform?
#Launch: Google is Launching a New Video Series to Help Businesses Maximize Their Digital Marketing Opportunities
If you are marketer, there is no telling how much pressure you have to endure right now. You have to find a way to beat these hard times and make sales that can at least help your company break even.
One way to do that is to spend on marketing efforts that justify returns. To do this, however, you need information from trusted sources. Luckily for all marketers, Google is now planning to launch a new video series in early June dubbed ‘Google Updates.’ The series will contain the latest data and information that marketers can use to make better marketing decisions.
Have you been struggling to figure out the best way to use ad tools or optimization for search engines?
#Guides: Pinterest Publishes New Guide to Standout Video Techniques
What digital marketing methods have you been using? Are Pinterest ads part of your marketing strategy? Taking its place as the third-largest social media platform with more than 175 million users monthly, Pinterest is a platform that you cannot ignore as a marketer.
Apart from images, videos are a proven way to draw attention to your potential audience on Pinterest. If you have not started or you have been doing it all wrong with you video pins, Pinterest has come to your rescue. Its new step by step guide on how to create outstanding pins that drive traffic is out. Want to know how to create competitive videos? Then this guide is for you.
#Insights: Google on Reported Correlation of Bad Links and 50% Traffic Loss
Traffic is everything for your business. Nobody wants a 50% loss in traffic any day!
Imagine that your site loses half of its traffic. As a natural reaction, you will try to figure out what could have gone wrong. In the process, you discover that there are more than 500 links to your site from just two domains. Empty domains!
Such was the plight of a publisher a few days ago. Could these mysterious links be the cause of the huge dip in traffic on the publisher’s site? Google had a lot to say about this.
PS: It may not be what you expect.
#Tools: Google Search Console adds new guided recipes reports
Have you been using recipe structured data to help Google guide users through your recipe? If so, you will be interested in the new tools that Google introduced on the 19th of May.
The tools which include Guided Recipes Enhancement Report and Guided Recipes in Rich Results Test will help you to validate the markup on your recipes instantly and also identify any issues your recipes may have.
Want your recipes to show up faster?
