Fashion is a rapidly growing industry with new trends entering the market year after year. The Fashion Industry is expected to have revenue of $712.9 billion by 2022. With such a flourishing industry, it is obvious that the competition will be tough.
To stand out in this brimming market, your brand needs to have a solid identity. Here are fabulous marketing strategies for fashion online stores to excel in the market.
The Fashion Industry In Today’s World
The Fashion Industry has changed a lot at the present time. The industry is growing and thus the competition has increased rapidly. Innovation is required to take lead in the competitive market. Take a quick look at the statistics below to understand the expansion of the online fashion industry.
Offline stores are now moving online because of the Covid-19 pandemic. Scrolling through catalogs, selecting products, and checking out online at any time of the day is the daily routine of people. Hence, being available online is a must for Fashion stores.
Many businesses are developing mobile apps seeing the increasing number of mobile users. Mobile apps can help to engage potential customers.
10 Marketing Strategies for Online Fashion Store to Stand Out
Change is inevitable for the Fashion Industry due to changing trends. Here are some of the fabulous marketing strategies to adjust to the transformations and stay ahead of the game.
1. Determine Targeted Customers
Fashion is a huge industry, hence determining your targeted customers can help you stay on track.
Firstly, you need to understand the purpose of your brand. Are you going to sell products to all age groups? The customers can be reached based on their age, gender, hobbies, etc. Determining your target audience helps to sharpen your marketing strategies that can be used further to make your brand stand out from others.
Remember that targeting audiences do not mean narrowing down the reach. The important thing here is conveying your brand message to targeted people in an effective way.
2. Follow Social Media Trends
Normally social media has lesser engagement compared to Google Shopping Ads. But if social media is put into practice properly, it can become an excellent medium to drive sales.
Facebook and Instagram have added a shop feature where a user can directly make a purchase from the platform without getting redirected to the product page. Shoppable Instagram and Facebook Shop module can help your Magento 2 customers shop directly from the respective platform.
3. Consider Multi-Channel Shopping Experience
One of the most noteworthy trends of the fashion industry is shifting online. But still, people are using multiple channels for shopping like online, mobile apps, brick-and-mortar stores, or marketplaces.
This leads to a requirement for E-commerce Fashion businesses to be present where their customers are and provide a seamless shopping experience across all channels. Appearing online as well as offline increases your customer base and brand impact.
Apart from an offline store, you can consider being available online, on social media platforms, or at marketplaces. Make sure before taking any step you research well on where your customers are available.
4. Create Omni Channel Shopping Experience
In today’s time, customers have unique shopping patterns. They follow cross platforms for shopping. They may buy a product online and pick the product from a physical store. People still check an item online and buy offline. So along with multichannel, it is equally important to enhance the omnichannel shopping experience.
Omnichannel shopping can help your brand stand out in the market. It helps to connect different platforms and allows customers to buy online and collect offline. Click and collect can increase customer touchpoints.
5. Have a Consistent Brand Image
It is very important for fashion brands to stick to consistency for their brand image. Having a consistent brand image tells your customers that you are different from others. Consistency should be maintained across multiple platforms.
Use the same brand logo, maintain a consistent color palette or deliver the same message for every channel. Eventually, these elements will be familiar to customers and this creates the look and feel of your brand.
Brand consistency must be maintained from both sides. Your staff must be clear about your brand and give a consistent answer to customers whether it is online or offline.
6. Maintain Product Quality
Quality is the key. No matter how much you are promoting your brand. It will do no good if you do not provide a quality product to customers. The quality must be checked at every stage of manufacturing.
Make sure you use the best quality items or fabrics for manufacturing. Focus on the durability of your clothes. Quality is the big factor that makes customers come back. It increases customer satisfaction. Promotion can attract new customers while quality can retain loyal ones.
7. Speak about your Brand
Another marketing strategy for fashion stores is telling your brand story. Sharing your brand story helps to deliver the meaning of the products you are selling. If you have any personal motivation for selling a product then share it with your customers.
Stories can be told in different ways on online platforms using visuals. Later on, the brand story can help to strengthen relationships with customers and enhance brand image.
8. Don’t Sell on the Homepage
The homepage is the first landing page of your site where the user will initially land. The homepage of the online store increases the credibility and trust of your customers.
The homepage is not for displaying products. You can include promotional and marketing strategies to encourage users to navigate other pages. Use an attractive user interface to catch visitor’s attention. You can include product categories on the home page. Make the home page design easy to understand so that the users can navigate other internal pages smoothly.
You can also promote offers and new arrivals on the home page. This can be included in your marketing strategy to let users know about the deals and advertise your merchandise.
9. Let your Customers Reach you Easily
However, there is an increase in digitalization usage globally. But there are some points where the human touch is required to solve issues and difficulties. For this, the customer must find it easy to reach you.
Tools like Chat, Email, Calls, Contact forms, Tickets, Social Media communication, etc. can help you with this. Reply quickly to social media chats or comments to increase user experience.
10. Create Style Guide
The fashion industry is always linked with new trends and crazes. You can escort customers by pairing shoes, accessories, or bags with the new trendy apparel. It might be easy for you to be up-to-date with the fashion. But your customer might not have ease with the styles.
Guiding customers about the latest styles and pairs is a great way to increase customer engagement with your store and improve their shopping experience. It will be helpful and serve as an educational tool for customers.
Building an online fashion store requires a lot of effort. The only thing you need to remember is that you must be authentic with what you do and say. Implement the latest trends and technology to retain customers. The only key to success is innovation.