Though social media platforms are being used more than ever before and for different reasons, local SEO is playing a major role in enhancing the performance of numerous businesses. Recent studies show that mobile phones generate 52% of online traffic across the world. 46% of all searches made on Google are local. 71% of people searching for local business use the internet to do so.
Google-3 pack local results have confirmed that at least 93% of Google searches have a local intent. Showing reviews on your website can increase your conversion rate by 270%. 97% of consumers state that their buying decision is influenced by the reviews which they come across. 88% of consumers trust online reviews like personal recommendations. 82% of people who use Yelp stated that they usually visit the platform because they intend to buy a product or service. The Social Media Today infographic shares some valuable insights to show why the importance of local SEO.