Are you looking for ways to enhance your SEO and get a better SERP rank than your competitors? To do so, you will have to select 1-2 keywords which you want to rank on Google Searches. Verify the search volume of these keywords and aim for a search volume between 1000-8000. Search for your keywords and look for high-quality content related to them which you can work upon. Make sure that the content you create has more than 100 backlinks.
To enhance your content, add new info, section headers/titles, and pictures. Get in touch with linkers from the original content and invite them to link to the fresh, new content that you have created. Look for similar content of inferior quality. Reach out to their backlinks. This Connex Digital infographic discusses some techniques which you can adapt to steal links from your competitors.