Hitwise, after a recent study, reported that mobile search queries in the US is approximately 58% of overall search query volume. The company examined hundreds of millions of online search queries on PCs, smartphones, and tablets from April 10 to May 7, 2016.
Hitwise analyzed 11 key categories and related queries in its report, “Mobile Search: Topics and Themes”.
“Food & Beverage” was the category with the highest share of mobile search volume i.e. 72% followed by “Health” and “Sports” at 68%, while banking had the lowest volume at 39%. Report suggests that mobile queries are a bit longer than the desktop search queries. For “Food & Beverage”, on an average PC query had 13.8 characters while mobile queries were 15.5 characters long.
