Hitwise, after a recent study, reported that mobile search queries in the US is approximately 58% of overall search query volume. The company examined hundreds of millions of online search queries on PCs, smartphones, and tablets from April 10 to May 7, 2016.

Almost 60% Searches Come From Mobile Phones, Hitwise Analyzes Queries Among 11 Categories

Hitwise analyzed 11 key categories and related queries in its report, “Mobile Search: Topics and Themes”.

“Food & Beverage” was the category with the highest share of mobile search volume i.e. 72% followed by “Health” and “Sports” at 68%, while banking had the lowest volume at 39%. Report suggests that mobile queries are a bit longer than the desktop search queries. For “Food & Beverage”, on an average PC query had 13.8 characters while mobile queries were 15.5 characters long.

Average number of characters used in  Food & Beverage searches, by device


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.