Shane Barker

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

You’re not new to SEO, so you probably already know that meta descriptions are crucial for your ranking. With a well-written meta description, you can get more people to click on your link, which translates into a higher click-through rate.

But how exactly do you write a meta description that’s optimized for improving your ranking? Here are six best practices to help you out:

6 Best Practices on Writing a Search-Engine-Optimized Meta Description that Works