Bing has announced that Bing Ads will be compatible with Expanded Text Ads.
This means that Bing will provide an improved text ad experience and more information to the customers about their destination. Advertisers in turn will get more clicks, increased CTR and more traffic.
Here are the changes:
Bing Ads will now have two 30-characters headlines and 80 characters for ad text.
Bing said, “We're working closely with our Bing Partners (including tool providers and API partners) to ensure that advertisers and their tools can be ready with full support of Expanded Text Ads before the end of summer 2016. Expanded Text Ads was previewed at the Bing Ads Quarterly API Call – June 2016 this morning and we encourage you to stay tuned for updates of API sandbox availability and pilot opportunities for advertisers.”