Bing Keyword Planner just got bigger with new features and an extended market. Users in Australia, Canada and UK will now have access to the tool. As an additional feature Keyword Planner is now offering keyword suggestions based on product categories.
Launched last year, Keyword Planner was available to users in the US only. Now customers from the UK, Canada and Australia will be able to access under Tools in Bing Ads, where there was only “Research Keywords”.
In the targeting section of the planner, user can target more specific, and multiple locations.
The new targeting options are enables with historic data for average monthly searches, competition, suggestion bid, ad impression share, and estimated traffic. Users can make better decisions using the historical data.
Keyword Planner now provides three sources for keyword suggestions: seed keyword related to your business, landing page and product category.